Why Video Testimonials Are Important

October 7, 2021

Johan Parra

If you're looking to convert visitors into customers, Johan is your man. Since the beginning of his career, Johan has focused and built successful campaigns that have driven incredible growth for businesses.

One of the best ways to convince potential customers to try your product or service is to share testimonials from happy existing customers. There are many ways you can do this. You can post testimonials on your website or social media pages; however, videos are often more effective than text because they get the attention of the viewer and are more engaging and shareable. A video testimonial service can be an invaluable marketing tool for your business. 

Build Trust and Credibility with Video Testimonials

Video testimonials help boost credibility. Because you have a vested interest in selling your products or services, customers are more likely to believe another customer’s claims than they are yours. Additionally, being able to see the customer in a video, rather than just read a quote attributed to them in text, reassures the viewer that the words of the customer are not being misrepresented.

Taking the time to produce a professional video testimonial service video demonstrates that you value your customer’s opinions, which encourages current customers to speak positively about your business and demonstrates to potential customers that you care. 

Put a Face With Your Brand

There are many things customers love about shopping online, but the lack of personal interaction is a drawback. Video testimonials put a real human face on your brand. Seeing how your products or services are benefiting real people can convince potential customers that they will experience similar benefits if they make a purchase. It also replaces some of the human interaction missing from an in-store shopping experience. 

Create an Emotional Connection

Even a well-written testimonial can not convey the emotions of the person giving the testimony in the same way that a video testimonial service video can. When you use videos, instead of just text, customers can see the facial expressions and body language of the person giving the testimonial, which adds authenticity and builds an emotional connection with the viewer.

This emotional connection makes it easier to convince potential customers that your products and services can be beneficial to them. It also makes their interaction with your company seem more personal. 

Increase Exposure

Online visibility is critical for most businesses. Video content tends to be more shareable than text, which helps increase the reach of your advertising efforts. Using a video testimonial service video also helps set your business apart from competitors who are only using text. 

Video Testimonials Can Be Used in a Variety of Media Types

Video testimonial service videos have the flexibility to be used in a variety of ways.


Adding videos to your website can improve your search engine rankings. It also provides visitors with interesting and informative content that is easily shareable, which can increase traffic to your site. 


Many customers may not bother to read a lengthy email; however, they mail feel more compelled to watch a video. Research has indicated that including the word “video” in an email subject line increases the rate at which emails are opened by 19%. It also increases click-through rates by 65% and decreases mailing list unsubscriptions by 26%. 

Social Media

Videos are ideal social media content because they are easy to share. They also stand out from text-only content. In addition to sharing your videos to general social media platforms, such as Twitter, Facebook, and Instagram, you can target specific market segments by posting on industry-specific pages and forums. 

Help Communicate Your Brand Message to Customers with Video Testimonial Services

The customers in your video testimonials are your biggest fans. Their enthusiasm for your company can help communicate your brand values more effectively than testimonials that only include text. 

Drive Sales

93% of our video testimonial service customers report that they gained a new customer because of posting a video on social media. Customers have also reported a 97% increase in purchase intent and a 139% increase in brand association. Our data shows that 80% of users remember video ads they have seen in the past 30 days and viewers retain 95% of the message, versus only 10% for text.

Whether you are trying to grow your current business or start a new one, the team at Pro Testimonial can help. Get started today by creating your free account. 

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